Twitter sweepstakes are the number one thing you can do to build your following.
This Week in Startups
The idea of “buying media” always struck me as a bit odd. If anything, what brands have been doing is renting: Paying the media owner to borrow the audience’s attention for a short period of time. In the pre-internet days, rental was pretty much the only game in town and that was just fine. But then the web came along and started to play with the economics. All of a sudden you could pay once and message continuously.