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@free Case Studies

AMC Theatres Free Movies For A Year

AMC Theatres ran a compelling contest in which they were to going to give away a free year of movies to four different people who tweeted with them during Comic Con 2011. The barrier to entry was extremely low.  Contestants had to use the hashtag #amcsdcc in a tweet sharing a favorite movie memory from their life.  In theory this would make the contest simple to enter and would ensure high volumes of participation. The very low barrier to entry resulted in a response of over 200 tweets on the first day alone.  On Friday, the second day, they only had 100 tweet entries, including an ambitious potential winner who was posting close to 50 times from one account. This person was filling up the hashtag stream, and became all the more noticeable because no one else was tweeting entries into the contest.  Read the full case study…

Jarritos Mexican Style Soda Prize Pack

On October 15th, 2011 @free began an entertaining contest in which followers could enter to win a total package of 11 bottles of Jarritos Soda, 2 masked wrestling action figures, and 1 wrestler’s mask.  Entry to the contest was simple; Followers had to simply tweet about the contest by clicking a widget on FriendsofFree.com, which would count as three entries for the user.  In addition, contestants could obtain additional entries by following @free or one of the affiliate @free accounts (@atfreeiphone, @attfreeandroid).  The contest concluded three days later on October 18th, 2011. Read the full case study…